Website Audits

For the past few days I have been working on performing website audits for Hoover. This entails going to Hoover's major online retailers and using their search engine to search a list of 12 terms, printing the results page out for each search term, and marking incorrect items. While this is not one of the most exciting tasks I have had while on project, it was definitely very useful for Brian. He explained to me that one of his theories as to why Hoover sales on retailer websites are lower than they should be, is because the search results of key terms sometimes yield products from competing brands. I found his theory to be true. For example, on some websites I would search things like "hoover vacuums" and Dyson vacuum products would appear on the results page. It is important for Hoover to contact the retailer reps and ask them to fix these incorrect item placings or allow Hoover to feature products on searches such as "dyson vacuums". After this problem is fixed, revenue from online retailers should increase.