Today was another good day at the factory. Barbara, the
receptionist, was celebrating her (age redacted) birthday. So, the other office
staff had gotten her a strawberry cake and brownies to celebrate. We put candles on the cake and the brownies.
Then Djako called her into his office, where we all were. We then serenaded her
with the birthday song and ate the cake and brownies. Mr. Feuer and I then returned
to his office, where imparted some wisdom upon me. Anyway, he explained that
they try to introduce about 50 new families of toys a year. That is, one type
of toy, for example a frog, in varying sizes. As the sizes go up, so does the
price. Usually, about half of the styles pan out and are profitable. However,
the other half fail and end up in the closeout section of the catalog. One
gripe Mr. Feuer has is that the people who are in charge of buying the stuffed
toys at the various amusement parks and fairs often change. Since this business
is all about relationships, you lose the relationships you had made with those
people, which caused them to buy from you more. When a new person comes in, you
have to start again from square one and build a new relationship. But, by the
time they have really come to trust you, they are replaced. It is a vicious cycle.
Mr. Feuer says that the company has lost about 10 percent of its business over
the past 2 years, due to a rash of changes in staff at these companies.
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